Unicorn Academy
EN

Unicorn Academy › How to invest in art

How to invest in art: 45 questions and answers

The questions from the How to invest in art course, each with the correct answer and a short explanation. Learn the topic step by step in the Unicorn Academy app.

Download on the App StoreComing soonGet it on Google Play

1. Why art is a different kind of investment

What were global art sales worth in 2025 according to the Art Basel and UBS Art Market Report 2026?

About $59.6 billion The report puts the figure at $59.6 billion, up 4% on 2024.

What sets a painting apart from a listed share?

It has no daily price and pays no dividends You only find out what a work is worth when it changes hands; until then there are only estimates.

Where did almost all of the market's growth come from in 2025?

The most expensive works The Art Basel and UBS report places the growth mainly in the highest price brackets.

Learn this lesson in the app ›

2. Primary and secondary market

What is the primary market?

The first sale of a work, usually through the artist's gallery Primary means the first sale; everything that comes after is secondary.

Where are works by modern and post-war masters mostly traded?

On the secondary market These artists died long ago, so prices come from resales.

How much did public auctions sell in 2025 according to the Art Basel and UBS report?

$20.7 billion $34.8 billion went through dealers, $4.2 billion through auction houses' private sales.

Learn this lesson in the app ›

3. Auctions and the evening sale calendar

In which city were all ten of the most expensive lots of 2025 sold?

New York Source: the Art Basel and UBS Art Market Report 2026.

In which months are the major New York evening sales held?

May and November These are the two seasons when the most important lots come up.

How should you read the annual sales figures announced by auction houses?

As figures released by the companies themselves They are the auction houses' own numbers, useful but not verified by a third party.

Learn this lesson in the app ›

4. Galleries, fairs and private sales

What is missing from a private sale compared with a public auction?

A public price result The price stays confidential and never reaches auction databases.

Why does a seller choose a private sale when the market is weak?

To control price and timing and avoid a failed auction The Art Basel and UBS report points to control, confidentiality and a lower risk of the work going unsold.

What often happens to the most sought-after works at a major fair?

They are already reserved before the fair opens Dealers offer their top pieces to their clients before the fair opens.

Learn this lesson in the app ›

5. Blue-chip and market depth

What makes an artist blue-chip?

A long history of public sales, international demand and a presence in museums The price history counts, not one isolated result.

What share of the value of modern art at auction did the top 20 artists account for in 2025?

57% Figure from the Art Basel and UBS Art Market Report 2026.

What does the depth of an artist's market mean?

How many buyers are ready to pay a serious price, in several countries and every season A deep market makes it easier to resell without selling at a discount.

Learn this lesson in the app ›

6. Reading an auction result

What is the hammer price?

The last bid accepted by the auctioneer The buyer's premium is added on top of the hammer price.

Do auction estimates include the buyer's premium?

No, they refer to the hammer price To compare an estimate with a published result, you have to strip out the premium.

What is the reserve?

The secret minimum price below which the work won't sell According to Sotheby's it is always at or below the low estimate.

Learn this lesson in the app ›

7. Buyer's premiums in 2026

What premium has Sotheby's charged on the part of the price up to $2 million since February 2026?

28% According to Grossman LLP (14 May 2026): 28%, then 22% up to $8 million and 15% above.

How much does a buyer pay in total, before taxes, for a work hammered down at $5 million at Christie's under the 2026 structure?

$6.22 million 28% on $2 million plus 22% on $3 million: $1.22 million in premium.

Where do you find the premium table that applies to a specific auction?

In the conditions of sale for that auction Tables vary by city, currency and period: the one for that auction is the one that counts.

Learn this lesson in the app ›

8. Guarantees and irrevocable bids

What does a guarantee promise the seller?

A minimum price whatever happens in the room The guarantor takes on the risk that bidding stays low.

How many lots were guaranteed at Christie's 20th-century evening sales on 17 November 2025?

59 of 80 Reported by The Art Newspaper on 18 November 2025.

What does a guaranteed lot sold on a single bid at the low estimate tell you?

Little about real demand The result is real, but there may have been little competition behind it.

Learn this lesson in the app ›

9. What it costs to own a work

Which of these costs do you pay every year?

Storage and insurance The premium and the commission are paid once, on purchase and on sale.

What did VAT on works of art fall to in Italy from 1 July 2025?

5% Before that, dealers charged 22%.

What happens if you buy and resell at the same hammer price after five years?

You are at a loss because of premiums, commissions and holding costs Entry, exit and holding costs all weigh on the result.

Learn this lesson in the app ›

10. Selling times and unsold lots

What happens to a lot that doesn't reach its reserve?

It goes unsold and returns to the seller or the guarantor The lot is said to have been bought in or left unsold.

Why can a work that went unsold weigh on its future price?

Because the market remembers it, and it takes time or a lower estimate An unsold lot stays in the memory of dealers and collectors.

What time horizon does an art investor work with?

Years Costs and the rhythm of the auction seasons make a quick resale hard to justify.

Learn this lesson in the app ›

11. Provenance

What is a work's provenance?

The documented list of its owners with dates A good story isn't enough: each step needs paperwork.

What did the Knoedler case teach?

That a provenance made of one anonymous owner and a few anecdotes is not enough The problem was the documents, not the buyers' experience.

For which period does a gap in provenance call for particular scrutiny?

Between 1933 and 1945 for works in Europe Restitution claims for works seized in those years are still emerging today.

Learn this lesson in the app ›

12. Authenticity and the catalogue raisonné

What is a catalogue raisonné?

The scholarly list of an artist's known works For each work it records dimensions, date, provenance, exhibitions and literature.

What usually happens to a work left out of the reference catalogue?

It sells for far less, or not at all The market follows the recognised authority on the artist.

What did the Andy Warhol Foundation decide in October 2011?

To dissolve its authentication board The board was dissolved in early 2012, after years of lawsuits.

Learn this lesson in the app ›

13. The condition report

What does a condition report describe?

The physical state of the work, including restorations and damage It often includes photographs in normal and ultraviolet light.

Why is an independent conservator advisable for a major purchase?

Because the auction house's report is written from the seller's side An independent opinion reduces the risk of surprises about the work's condition.

Why should you also check the back of the canvas?

Because labels, stamps and inscriptions are part of the provenance The back keeps traces of exhibitions, galleries and owners.

Learn this lesson in the app ›

14. Databases and anti-money laundering checks

What does the Art Loss Register list?

Lost, stolen or disputed art objects More than 700,000 items, consulted by auction houses, insurers and police.

Does a clean database search prove that title to the work is valid?

No, the database only knows what has been reported to it It helps, but on its own it is not enough.

From what threshold must dealers and auction houses in the UK and EU identify the parties?

€10,000 Rule in force since 10 January 2020 under the fifth anti-money laundering directive.

Learn this lesson in the app ›

15. What the data says about returns

What does a repeat-sales index measure?

The price change of the same object between two sales It compares the same object, so different works aren't mixed together.

Why do art indices tend to look better than reality?

Because the works that return to auction are mostly those that went up, and costs aren't included The 2016 study in the Review of Financial Studies corrects the return from 8.7% to 6.3%.

Which price bracket ended 2025 above its 2010 level?

Above $10 million Figure from the Art Basel and UBS Art Market Report 2026.

Learn this lesson in the app ›

How to invest in art

How to invest in art: an online course in 20 short lessons with quizzes and a final certificate, on Unicorn Academy.

Download on the App StoreComing soonGet it on Google Play

This page in other languages

Newsletter

Research on unicorns and pre-IPO companies, by email. No spam, unsubscribe at any time.

Subscribe on Substack